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How Do Gate Admission Products Work and When Should I Use Them?

What is a Gate Admission product?

Gate Admission products are designed for venues where guests can enter at any time without selecting a specific date or time during checkout. They’re ideal for zoos, parks, museums, aquariums, and other attractions that offer flexible, open‑ended entry.

These products display correctly online and in the POS, include customer‑facing details, generate scannable QR codes, and fit cleanly into your reporting structure.

What problems do Gate Admission products solve?

1. Allowing flexible entry without requiring a date or time

Some venues don’t want guests to commit to a specific arrival time. Without Gate Admission:

  • Guests may be forced to choose a date or time unnecessarily
  • Operators may need to manage capacity manually
  • Checkout becomes more complicated

Gate Admission allows redemption at any time, with no scheduling required.

2. Avoiding unnecessary resource or capacity requirements

Timed tickets require resources to manage capacity. Many general‑admission venues:

  • Don’t need to limit daily attendance
  • Don’t want to track capacity by time slot
  • Prefer a simple purchase flow

Gate Admission products bypass capacity resources entirely. Note: If a venue does want to limit daily attendance, they should use a timed ticket with a capacity resource instead.

3. Ensuring the product appears correctly in e‑commerce and POS

Incorrect configuration can cause issues such as:

  • Product not appearing online
  • Product not showing in POS
  • Missing or invalid QR codes
  • Incorrect tax application
  • Misplaced reporting categories

This tutorial ensures all required fields are completed so the product is fully functional.

4. Providing clear, accurate product information to customers

Gate Admission products must include:

  • A customer‑facing name
  • A short description
  • A long description (HTML optional)
  • An image

Without these, customers may be confused or the product may appear incomplete, reducing sales. Proper setup ensures a professional, easy‑to‑understand listing.

5. Supporting accurate reporting and accounting

Gate Admission products must be assigned:

  • An income account
  • A tax code
  • A reporting group
  • A unit type (guest, person, participant, etc.)

Missing these fields can lead to miscategorized revenue, inaccurate reports, or incorrect tax application.

Why are Gate Admission products so commonly used?

They provide a simple, flexible entry option that works well for most attractions. When configured correctly, they:

  • Allow guests to enter anytime
  • Generate scannable QR codes
  • Display properly online and in‑store
  • Include accurate pricing, descriptions, and images
  • Fit neatly into reporting and accounting
  • Avoid unnecessary scheduling or capacity requirements

This makes Gate Admission one of the easiest and most reliable product types for general entry.